sumer-firm connection, and the relationship involving shoppers, ultimately bringing about improved manufacturer have faith in and brand

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The results of perceived simplicity of use, usefulness, satisfaction and intention to implement online platforms on behavioral intention in online Motion picture looking at during the pandemic period

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word of mouth is A serious driving force driving this growing marketing phenomenon. Social media marketing includes dimen-

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Desk 7). The effects on the indirect paths showed which the brand impression positively mediates the effect of social media marketing

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